Belief in the brand, a clear vision of what success looks like for the brand and what that success will mean for its stakeholders, especially the customers – these are some of the ingredients to build a world class brand, according to former CEO of Porsche Cars and BMW, Kevin Gaskell.
“The challenges at Porsche were identified when the difficult economic situation highlighted weaknesses inside the company. These weaknesses included a lack of strategic vision, aging product line, lack of research and development investment and overall loss of focus on the values and heritage of the brand. The biggest issue we faced at this stage was a loss of confidence and this needed to be addressed quickly,” says Gaskell, who will be sharing practical lessons and professional experiences at the upcoming Taylor’s Executive Leadership Series at Taylor’s University.
Themed “Inspire those you lead”, the Taylor’s Executive Leadership Series is a unique platform that brings together world renowned CEO’s to Taylor’s University to share some of their best practices and insights on leading global corporations.
Professor Peter Cochrane, Former head of Research, Innovation at British Telecom; R. Gopalakrishnan, Director of Tata Sons; Andy Xie, Renowned Economist and Managing Director of Morgan Stanley (1997); along with Kevin Gaskell will share their insights on leadership and leading global brands during the two-day event.
Organised by Taylor’s Centre for Continuing Professional Education (CPE) in collaboration with The London Speaker Bureau, the Series is a powerful tool available for business leaders, CEO’s, entrepreneurs and managers to expand their leadership capabilities and gain a deeper understanding on the role of effective leadership and management.
Date : July 19 & 20, 2011 (Tuesday & Wednesday)
Time : 9.00 am – 5.00 pm
Venue: Taylor’s University Lakeside Campus
1, Jalan Taylor’s, 47500 Subang Jaya, Selangor
Early birds are entitled to a 15% discount on the fees, and the first 50 participants will receive a complimentary signed copy of R. Gopalakrishnan’s book entitled “When The Penny Drops: Learning’s What’s Not Taught.”.
To find out more about the Taylor’s Executive Leadership Series or to register, contact Stephanie Ho (012 302 7623) or Lindy Goh (012 688 9778), e-mail [email protected] or visit www.taylors.edu.my/cpe
About The Speakers
I. Kevin Gaskell
Former CEO of Porsche Cars and BMW
Topic: Building a World Class Brand: Perception to RealityKevin is an energetic and passionate leader with a proven record of managing growth, driving successful turnarounds, and delivering substantial improvements in companies already considered as market leaders.
II. Professor Peter Cochrane
Former Head of Research, Innovation at British Telecom
Topic: Corporate Innovation from the Outside InPeter Cochrane is one of the world’s most respected and sought-after speakers on technology, change and future effects of change on corporations and individuals. He is the former Head of Research at British Telecommunications PLC, the UK’s largest telecommunications company and has received notable recognition with the Queen’s Award for Innovation & Export.
III. Andy Xie
Renowned Economist, Managing Director of Morgan Stanley (19997)
Topic: Financial predictions for the new decade: Upcoming Challenges and OpportunitiesAndy Xie is an independent economist based in Shanghai, and the former Morgan Stanley star chief Asia-Pacific economist, famous for his contrarian and provocative views. He left Morgan Stanley in October 2006.
IV. R. Gopalakrishnan
Director, Tata Sons
Topic: Innovative Leadership: Insights from India’s most global company, Tata SonsR. Gopalakrishnan worked for his first 31 years in India’s most Indian multinational, Hindustan Unilever. Since then, he has worked for India’s most multinational Indian company – Tata.
