Academia and Industry Join Forces to Nurture Professional Market Researchers
Prof. Ron Edwards, Vice Chancellor of APU (left) and Datin Kalavalli Sethu, President of MRSM (right) applaud the efforts made by both parties in closing the gap between industry and academia, in terms of producing competent Marketing Research professionals.
Kuala Lumpur, 9 February 2018: A Memorandum of Agreement (MOA) was signed between Asia Pacific University of Technology & Innovation (APU) and the Marketing Research Society of Malaysia (MRSM) today, symbolizing the establishment of a strategic partnership between the private university and the professional body for market research in Malaysia.
The Agreement marked the collaboration between both parties to develop qualified APU students as professional market researchers who will be recognized by the market research industry upon graduation.
Under this collaboration, APU students from selected courses related to the market research industry will be entitled to a joint MRSM-APU Market Research Professional Certificate, which is recognized locally and internationally.
MRSM will also embed necessary course content into existing APU courses in order to reflect the joint priorities of academia and industry. Students who have completed and passed relevant modules will also be eligible for MRSM membership.
APU is the first university in Malaysia to establish the partnership with MRSM.
Prof. Ron Edwards, Vice Chancellor of APU, applauded the partnership, stating that the collaboration of this type will assist graduates to be work ready on graduation and have the standard of proficiency and ethics that the community is seeking.
Datin Kalavalli Sethu, President of MRSM, mentioned that “APU-MRSM collaboration is a historical moment for MRSM as this is a major step in our partnership with Academia. MRSM applauds APU for taking professional standards of the marketing & marketing research courses very seriously.”
The establishment of this partnership marks a new milestone for both APU and MRSM to address the needs for Market Research Professionals in the industry. The market research profession in Malaysia has annual revenue of around RM 500 million.
About Asia Pacific University of Technology & Innovation (APU)
The Asia Pacific University of Technology & Innovation (APU) is amongst Malaysia’s Premier Private Universities. APU offers a wide range of degree programmes in collaboration with Staffordshire University, the UK with Technology, that aim to nurture students into professionals and prepare them for challenging careers and roles in business and society globally. Professionalism, problem-solving skills, and creativity & innovation are some of the key attributes of APU graduates. The multi-cultural student community comprises 11,000 students from over 110 countries. APU has earned an enviable reputation as an award-winning University through its achievements in winning a host of prestigious awards at national and international levels. It was announced as among the Highest Rated Universities in Malaysia, being rated at TIER 5 (EXCELLENT) under the SETARA 2011, 2013 and 2017 Ratings by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA). Internationally, APU also achieved 5-Stars Ratings at the Quacquarelli Symonds (QS) in four categories – Teaching, Employability, Facilities and Inclusiveness. For more information, please visit http://www.apu.edu.my/.
About The Marketing Research Society of Malaysia
The Marketing Research Society of Malaysia (MRSM) recently celebrated its 10th anniversary with an important conference attended by many of the key players in the industry. MRSM represents the interests of the market research companies in Malaysia of which there are approximately 70. Most of these companies are locally owned and employ many thousands. Training and introducing new techniques are cornerstones of the Society along with ensuring that the industry follows the important ethical codes.
Market research professionals provide invaluable insights for manufacturing and marketing companies. MRSM has international relationships with other Asia Pacific marketing research associations through the APRC (Asia Pacific Research Committee), and at a global level through ESOMAR, which is the worldwide body promoting the industry.
亚太科技大学 Asia Pacific University of Technology & Innovation (APU)
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